Meridian Properties: SEO and a website that sells before the call
A boutique real-estate brokerage was invisible on search and losing leads to portals. We rebuilt their site and search presence so buyers found them first.
The challenge
Every lead came from paid portals at rising cost. The website was a brochure: slow, unranked, and converting under one percent of its visitors.
The direction
- 01
Rebuilt the site on a modern stack: sub-second loads, area guides, and listing pages structured for search from day one.
- 02
Published a content program targeting high-intent queries: community guides, buying-process explainers, market reports.
- 03
Ran monthly CRO cycles on lead forms and call-to-actions, testing toward booked viewings rather than raw enquiries.
The impact
organic traffic in 8 months
rankings for 40+ buying keywords
website-sourced leads
Next case
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