Crave District: A social engine for a five-brand F&B group
Five restaurant concepts, one kitchen group, zero consistency. We built a content system that feeds five feeds a month without the group feeling like a factory.
The challenge
Each restaurant posted whenever staff remembered. Quality swung wildly, engagement was flat, and the group's best dishes were invisible online while competitors' worse food went viral.
The direction
- 01
Designed a content system: five brand voices, shared production pipeline, one monthly batch shoot covering all locations.
- 02
Shifted output to short-form video first: recipe reveals, kitchen personalities, and trend-response content shipped within 48 hours.
- 03
Ran community management as a service promise: every comment and DM answered inside two hours, seven days a week.
The impact
assets produced monthly
average engagement rate
videos past 1M organic views
“Our feeds finally look like our food tastes.”
Next case
Velore Motors