Velore Motors: A launch film built to stop thumbs
A premium EV dealership launching a new marque in the UAE needed a campaign that felt cinematic on a digital budget. We concepted, shot, and cut the whole thing in-house.
The challenge
Automotive launch content in the region defaults to the same drone-over-dunes formula. The client needed premium production value and a distinct idea, all on a timeline of five weeks.
The direction
- 01
Built the campaign around 'Silence is the new loud', turning the EV's quietness into swagger instead of a spec.
- 02
Shot a 60-second hero film at night in Business Bay with a minimal crew, leaning on light, reflection, and sound design over expensive locations.
- 03
Delivered 14 platform-specific cutdowns, from 6s bumpers to 30s spots, each designed for its placement, not resized as an afterthought.
The impact
concept to delivery
platform-native edits
cost per completed view vs. benchmark
Next case
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