Fitloop: Performance marketing that earned its budget
A fitness app with solid retention but expensive installs. We rebuilt the whole acquisition engine, from tracking to creative to media, and made every dirham report for duty.
The challenge
The app was buying installs at a cost that made the unit economics impossible. Creative fatigue was constant and attribution was guesswork, so budget decisions were made on vibes.
The direction
- 01
Rebuilt tracking end-to-end so the team optimized toward paying subscribers, not cheap installs.
- 02
Set up a weekly creative-testing loop: 8 new ad variants a week, produced in-house, winners scaled and losers killed without mercy.
- 03
Rebalanced spend across Meta, TikTok, and Google based on cohort payback, not platform habit.
The impact
return on ad spend
cost per subscriber
ad variants tested in six months
“First agency that talked to us about payback periods before talking about impressions.”
Next case
Meridian Properties